Hoe je verhalen vertelt hangt af van wie je bent, en in welke context jij je bevindt.

In this insightful, funny 99U talk, Slack’s (..) Anna Pickard explains her approach to giving the workplace chat app its voice, endearing it to millions of users. From finding unlikely places (like error messages) to show authenticity, to the significance of naming product features, Anna shows us why words matter in product design, and how to choose your moments to wield them.

En dat kan dus ook in de foutmeldingen van je app of in corporate tweets. Als het past bij je organisatie.