Als iemand goed is in het dagelijks schrijven op zijn website is het Seth Godin. Gisteren schreef hij over signalen:
Words on paper were a magical interregnum, a low-cost, editable, permanent way to tell a story as completely as we could while limiting ourselves to nothing but a keyboard. But people have always been hungry for more inputs than this, hence the race to deliver content that moves on its own accord, that spreads more quickly and that activates more visceral reactions than a static book or blog post can.
Aandachtspunt daarbij volgens Seth:
How much effort does the recipient have to put into engagement in order to receive this message?
Dat is de kracht van Twitter, natuurlijk. Makkelijk te delen, makkelijk te verwerken.